“There has never been a better sales lead created than one that is referred to you by a friend, business associate or center of influence.”
Personal sales referrals are powerful because they work. They work in part because prospective customers hesitate to ignore a recommendation from a friend or acquaintance. In some instances, they will agree to meet with you simply out of respect for their friend. When the referral comes from another customer who has experienced what you can deliver, it is even better. When referred by a “center of influence,” the prospect is almost compelled to meet with you out of a deep sense of respect for the referrer. Referrals have always been the best kind of sales lead because there is a high probability for you to meet the prospect under friendly, comfortable and familiar circumstances. This environment provides you with the best opportunity to tell your story and earn their business. What percentage of your sales appointments are from personal referrals? What if it was 80%or more?
At Wiifm NETWORKING we’ve automated and monetized the referral process and provided tremendous benefits to Buyers, Sellers and our Information Partners. The WIIFM process is a true WIN-WIN-WIN relationship.…more